TRADWIVES: THE BUSINESS OF BEING A "TRADITIONAL WIFE" INFLUENCER | Influencer Insanity Ep 7 #TikTok – YouTube Dictation Transcript & Vocabulary

1.this morning my toddlers woke up with a cough and a little bit of a sore throw and I don't usually keep cough drops or traditional medicine in the house so let's make some these were so soothing same deal here oh my toddlers woke up sick this morning and I just happened to have fresh ginger and Elderberry an arrow root powder and cough drop molds in the pantry no you didn't this was clearly planned well in advance and it is crazy to me that people fall for it this is my hot take I believe that tradwives have built a business on cosplaying what they believe real Homemakers do anyone who's an actual Homemaker knows that it looks nothing like what tradwives portray it's an act it's a facade it's a business they're still technically working but it's their job to pretend that they don't have a job do you make six figures a month by posting cooking videos on Tik Tok no probably not so why are you comparing yourself to someone who lives that life ah Trad wives the new wave of millennial and jenzy women who are cosplaying 50s housewives on Tik Tok welcome back to another episode of influencer insanity where we cover social media culture and influencer Trends my name is Hannah and I'll be honest I've been scared to touch this topic it's been on my list of topics since the beginning but there's a reason that it's taken me seven episodes to finally get up the courage to do it I guess and that's because of how divisive and nuanced this trend is it deals with issues of gender roles and feminism and freedom of choice the rising cost of living the rising cost of Child Care the apparent declining value of college degrees the rise and fall of the girl boss era and then you add in the rising popularity of social media influencers telling us how we should live our lives and it turns into a huge disaster what I don't want to do is Bash women who take on the homemaking role that is not what I believe and that's not what this video is about but I do see some issues with the social media tradwife Trend and the role that influencers are perpetuating that I think are worth a discussion and worth exposing so finding that balance and deciding how I'm going to approach this topic has been kind of difficult but I'm excited to get into this mess and see what we can make of it I look forward to reading the comments to see what you think of this trend as well because from what I can tell on the Internet it's very split it's very polarizing and I have no doubts that we're going to see some of that discourse in the comments below but first I would love to tell you about the sponsor of today's video the paired app paired is a relationship care app that you use with your partner to help prompt meaningful conversations and promote strong communication skills there's daily questions quizzes and games that complete together with the goal being to improve the happiness of couples in relationships they have endless topics to choose from everything from communication to conflict to sex and intimacy to fun and excitement and Within These topics you complete different exercises with your partner to learn more about them and in a lot of cases learn more about yourself as well I've been loving the paired app for years long before I ever had sponsors on my channel and the aspect of it that I Rave about the most is that no matter what exercise you choose to do you can't unlock your partner's answers until you've submitted your own I found that this prompts really authentic responses because you're not influenced by what your partner says or their body language like you would be in an in-person conversation the paired app has been an amazing supplement to our communication style in the sense that the activities pose topics that we would never otherwise think to bring up to each other for example what recent action or decision of ajs are you proud of him for if you could relive a single day from your relationship which would you choose name a time you did something you would have found embarrassing but AJ helped you laugh it off like I would never think to initiate these conversations but I'm always eager to see my husband's responses like oh yeah that's a really good question I wonder what he would say the paired app's questions and activities are backed by relationship therapists and experts and designed to help you think critically about your relationship and about your individual roles within it all while having fun along the way if you'd like to maintain and deepen connection with your partner you can visit my link in the description box below this is going to give both you and your partner a 7-Day free trial plus 25% off paired premium thanks again to the parro app for sponsoring today's video and speaking of relationships and your role within them let's get into our deep dive into the trend of tradwives the term tradwife is defined as a married woman who chooses to be a homemaker as a primary occupation and aderes to or embodies traditional femininity and female gender roles often associated with conservative or alt-right political views and in the social media influencer sphere this often looks like conventionally attractive young women typically with a religious background who get all dolled up like 50s Housewives and film themselves performing domestic tasks such as cooking elaborate meals from scratch or gardening or farming or cleaning and organizing and there's often an air of perfection Tranquility peace glamour even they move so effortlessly so calmly with so much joy and gratitude to be able to serve their husband and children in this way they appear to have endless time and endless resources to spend on simple homemaking tasks and they couldn't be happier doing it I can show you easier than I can tell you so let's get into some examples let's start with one of the queen tradwives herself Nara Smith with seven million Tik Tok followers and over 3 million Instagram followers there is a great chance that you've already come across her content if you spend time on social media and she's likely one of the first to come to mind when you think of this tradwife trend her videos get millions and millions and millions of views on a regular basis and she posts mostly cooking content here's one that I think you'll enjoy this morning my tother requested some corn flakes for breakfast but I don't usually keep those in the house so I just decided to make them I com find some cornmeal corn flour and a tablespoon of coconut sugar with some water until it was batter likee consistency you don't keep cereal in the house but you have cornmeal corn flour and coconut sugar laying around okay let's go with it she goes on to show us the rest of the process and says that it takes over an hour in the oven for these to bake and get really crispy my guess is that start to finish the whole process took at least a couple hours my question is who has toddlers that are willing to wait hours for a bowl of cereal and what mom of toddlers has this kind of time I'm the mom of a toddler I don't have this kind of time I can tell you that this next one is even more absurd if you can believe it my sister's in town to visit and she's been craving bubblegum so bad but she ran out so I just decided to make it for her I poured some powdered sugar on some wax paper and created a well before combining my gum base with some corn syrup and slowly melting it down once that was all melted I gave it a good stir and poured it into my little powdered sugar while as I one of her favorite flavors is green apple so I made a green apple one and then also experimented with making a cinnamon vanilla gum once the mixture was cold enough to handle I kneaded it and then stretched it out and made sure to always have it covered in the powdered sugar so it wouldn't stick then I rolled out my gum cut it into equal pieces and decided to go for a little gum ball once all the green apple ones were formed I moved on to my cinnamon vanilla ones and set them aside before tossing them in some more powdered sugar to keep them fresh I placed them in some wax paper Twisted the sides and repeated that process with all of them and then they were ready to try these tasted even better than store bought gum and she was so excited the cinnamon vanilla ones tasted like a donut I was very pleased about again gum is too hard to come by in this household but don't worry I have gum base and flavorings for it this is where I really start to raise an eyebrow if I wasn't already because first of all gum base is not something that's sold in most grocery stores I looked it up and it's one of those things you either have to order online or maybe they have it in some select craft stores it's highly unlikely that somebody would have this as a staple ingredient in their Pantry obviously which makes me question this whole my sister is here and just happened to have a craving for gum and I just happen to have gum base and flavorings on hand narrative I call major BS I'm sorry I do this to me is clearly a planned piece of content that she prepped for ahead of time she placed the orders for these ingredients well in advance and the hook about my sister had a craving for gum is a lie that's a Content hook that's not the reality so then it starts to make me question all of her other hooks my toddlers were asking for this I had a craving for that I just have a hard time believing it personally especially when I saw this one this morning my toddlers woke up with a cough and a little bit of a sore throw and I don't usually keep cough drops or traditional medicine in the house so let's make some wanted to make lemon ginger and Elderberry cough drops I poured some honey into my pot and then move moved on to peeling my Ginger didn't want to use too much Ginger cuz I didn't want it to be too spicy for them so I just eyeballed it and then also added some Elderberry and about half a lemon you can definitely adjust this to whatever you want to do after I added all my ingredients to my honey I gave it a good stir and boiled it on the stove until it reached about 300° F in the meantime I prepped my mold since my honey was hot enough and reach the hard crack stage I spooned it into my mold had to work quickly because towards the end my honey began to thicken pop those in the fridge to harden quicker and then when they were cooled off I popped them out of their molds I laid them on some aot powder to prevent them from sticking but you can also use cornstarch or powdered sugar these were so soothing same deal here oh my toddlers woke up sick this morning and I just happened to have fresh ginger and Elderberry and arrow root powder and cough drop molds in the pantry no you didn't this was clearly planned well in advance and it is crazy to me that people fall for it I saw this video 1 hour after it was posted to Tik Tok and it had 1.6 million views already and over 2,000 comments of everyone praising her for how amazing she is DIY cough drops what can't you make from scratch never skip a Nara Smith video I want to be you very creative no one does it like you Nara is just that girl she is Mother you are goals here for my daily dose of Nara Smith her fan base is Rock Solid and I can see why people adore her she's captivating she's talented she seems like an anomaly but what I want you to know is that she is a content creator this is her job making over-the-top unrealistic cooking videos is her business it's not a depiction of her reality being a traditional wife is not her job making videos portraying the fantasy of a traditional wife is her job now let's take this up a notch what if I told you that she had her third baby a couple months ago she posted that cornflake video 4 weeks postpartum she posted the gum video 3 weeks postpartum she posted this video of herself making a fried chicken sandwich on homemade faka 10 days postpartum were you up making bread from scratch at 10 days postpartum cuz I know I wasn't I could barely scrape together the energy to take a shower I most certainly was not spending hours in the kitchen making bread and gum and corn flakes from scratch the moment somebody in my household requests it I I think a lot of people who see this could understand how it's unrealistic how it's fabricated how it's a false reality but Nara seems to have a pretty split audience I would say most in favor of her content most kind of idolizing her the early crowd who follows her and sees her content in their feed they shower her with praise and adoration they absolutely love and appreciate her content and they think that she's admirable and a real life wonder woman who really can do it all and they have totally bought into the idea that this is real life and oh yeah she's 22 years old by the way did I say that which I think only adds to her Allure of how she seems so established and put together on the other hand the late crowd who's being fed her content through the algorithm maybe a few days later they're more critical they're not buying it and they point out that she's portraying a false reality that new young moms have the time energy and resources to do this kind of thing and then there's people out there who are like me who are split I think her videos are gorgeous I think they're relaxing I admire that she knows how to make so many things I think it's wonderful that she's cooking homemade meals and she seems relatively unbothered she's just doing her thing cooking for her family and I love that for her but the other part of me is kind of annoyed and critical and I had to really get to the bottom of why I was feeling that way am I annoyed that she's cooking everything from scratch no I don't think that's it because I also love cooking for my family I also find that to be really fulfilling I see the benefit in doing that who's going to be like bad mom homemade food gross showing your love for your family through cooking for them disgrace ful like that doesn't make any sense is it that I'm jealous that she gets to be a stay-at-home wife and mom I don't think it's that either because I'm also a stay-at-home wife and mom I don't think it's her role within the home that rubs me the wrong way so if it's not the fact that she's a homemaker and it's not the fact that she cooks food from scratch I think the point that bothers me and others is that Homemakers know what it takes to live the Homemaker lifestyle and we know that it looks nothing like this I think it's too easy to say oh well if her content makes you mad you must just be jealous of her in some way I don't think that's truly it the issue is not with the role itself it's the misrepresentation of the role getting all doled up to spend 2 hours in front of your tripod making cereal from scratch while your kids are occupied and taken care of by somebody else is not an honest representation of what a homemaker or a stay-at-home mom does we're watching a curated and privileged fantasy most stay home moms do not have this privilege we know from firsthand experience that making breakfast for toddlers is a challenge they're hungry they're impatient they're loud they're underfoot they're in the way or they're in the Next Room unsupervised getting into something they shouldn't be and we are lucky if we can make them a scrambled egg and a piece of toast before we lose our minds or before they burn the house down so to watch content like this feels like a gut punch because it's like how how are you managing to do that what do you mean you have hours to make cornflakes from scratch in a gown and I would hate for any new mom or soon to be mom to watch this and glean an unrealistic expectation of what motherhood or homemaking looks like because this ain't it I was that naive soon to be mom who created this expectation of what my job as a mom was going to look like and how much I'd be able to get done in a day and what kinds of meals I'd be able to prepare and how my baby should behaving and how much free time I would have for myself like I can't even I can't even say that without laughing now it is so laughable but I created this image in my head of what I thought my life was going to be like after my baby was born because of what I saw influencers put on the internet because I didn't know that it was fake and it wrecked me I was in for a rude awakening my first few months of motherhood because my life was going nothing like I thought it should based on what I had seen influencers posting on social media so I do get heated because this feels like a deeply personal issue for me something that I have gone through extremely recently and I don't want other people to experience the same frustration I had when my postpartum experience wasn't going as seamlessly and beautifully and effortlessly as influencers seem to be this video of her making faka at 10 days postpartum has 30 million views for God's sake there's got to be at least a certain percentage of those people who watch this because they think it's aspirational or inspiring or achievable and they desire to live like her and they look at her as a role model or there's people who are made to feel bad about their own positions or capabilities or life circumstances because they're not able to do what Nara is doing but I want people to understand the true Logistics that go about behind creating this kind of content I need you to think critically about what's going on outside the scope of the camera lens what we're watching is somebody whose kitchen is set up like a filming Studio she spent time making herself camera ready for her rooll hair makeup beautiful gowns she's prepped exactly what meal she's going to make she's following a Content calendar that's been planned well in advance she doesn't have a grocery store sized Pantry with every ingredient imaginable she has lights and tripods she's taking breaks to position her phone perfectly and get all the different angles she has arranged Child Care behind the scenes that affords her the time and space to create these videos in peace she's not a onew woman show she has help she has resources she has privileges that most stay-at-home moms do not have and that is wonderful for her I do not want to diminish that she's clearly worked very hard to build her platform that now affords her these luxuries and that's a well-deserved accomplishment and truly there is no judgment and no jealousy coming from me based on that but what we're not going to do is watch her beautifully curated cooking videos and start beating ourselves up about how we don't have the same time and resources to be doing the same thing for our families it doesn't make you any less of a wife or mother it doesn't make you a bad mom if you feed your kids cereal from a box it's okay if you're not cooking 10 days postpartum it's okay if you feel frustrated that every task you do feels like it takes 10 times longer and is 10 times harder than it should be because you don't have extra help and you don't have child care you are the child care I just want to scream from the rooftops that the final Tik Tok video you see does not tell you the full story and that there are endless amounts of unseen help and resources behind the scenes it's fantastic if you appreciate and enjoy nar's content just don't believe that it's real life that's all I'm saying moving on to another Super popular influencer in the tradwife genre this is Hannah neilan also known for her social media handle ballerina Farm she's a former juliard ballerina she's a pageant Queen and she's also the mother to eight children living on a ranch in Utah and she's a mass a following of 9 million on Instagram her family is gorgeous her Ranch is gorgeous and she portrays this very idilic Little House on the Prairie type lifestyle milking cows harvesting eggs homemade butter and bread and egg salad sandwiches where everything came from the farm ravioli where she made the ricotta cheese filling herself with the milk that she milked by hand and the issue that people take with Hannah's content is that everything gives off this air of being humble and modest and down to earth like she's just homesteading and raising babies and making bread in her little Farmhouse and her linen dresses which might be true but there's also signs of extreme wealth and privilege that poke through most notably the oven that's seen in the background of a lot of her videos is actually worth up to $30,000 or that the 328 acre rant she lives on was listed for $2.75 million when they purchased it in 2018 you're probably going to be hearing my cat Zeke in the background I cannot for the life of me get him to be quiet I'm at the point now where I've given up I've let him in and out and in and out I repeated that last line about the price of the ranch 13 times and he interrupted every single one of them my patience is gone I'm just going to talk over him so sorry about that another thing that people have discovered is that her father-in-law is David neilan the founder of five commercial airlines including Jet Blue and whose net worth is $400 million and another sign of her wealth is that her Farm is fully operational and she runs a successful Farm totable agriculture business and all of this is fine there's nothing wrong with being wealthy or successful but exactly as we talked about earlier there's clearly unseen privileges that are going on outside the scope of the cute little video we see on Instagram some of her followers almost feel cheated once they discover that she's extremely wealthy and she likely has all the money and resources in the world to help her she's somebody that has generational wealth who left her City ballerina pageant lifestyle to become a homesteading tradwife influencer seemingly almost like a hobby of hers she's making herself out to be this traditional wife who stays home and raises the kids and bakes bread all day but she's actually a wealthy business owner which therefore makes her content feel performative like an act and keep in mind that none of this information about her wealth came to light because Hannah herself offered up that information in fact she portrays herself as just the opposite this post from 2021 says with the ink still wet on the real estate contract for our new little farm we drove to the nearest farm goods store to buy Muck Boots overalls gloves and straw hats we had zero experience zero background in farming didn't own a shovel or a single animal she's intentionally trying to give off the impression that she came from humble beginnings with just a straw hat and a dream and look at this fantastically successful farming business that she's been able to build without giving any credit to her generational wealth or her privileges or the help she had along the way it was internet slle who did some digging and uncovered and publicized this information I think the ballerina Farm account is another great example of how tradwife influenc ERS will cosplay as something they're not and they're doing a really bad job they're not making it very believable they build their whole following around being this superum inspirational wife and mother who can manage it all and they're just hoping that Their audience don't think critically for a second about the logistics of what's actually going on behind the camera and the final Trad wife I want to touch on for this video is ese Williams she's a self-proclaimed traditional wife and she has nearly 200,000 followers on Tik Tok unlike Hannah and Nara she doesn't post much content of her actually doing the domestic labor tasks she posts mainly sitdown chatty videos about how to live the tradwife lifestyle for example this is a video directed at high school girls giving them advice on what they should do if they want to become a tradwife in the future here's a video about how to be feminine in the gym and some of her tips include wearing scrunchies wearing makeup wearing perfume buying cutesy pink workout gear and of course dressing modestly because you don't want to attract the attention of any man in the gym who isn't your husband right right this is another video she did on giving tips on how to attract a masculine man and one of the tips is that you must be an approachable woman which to her means you need to be feminine fit and friendly and then of course there's this one POV your husband is on the way home and it's just her primping herself to be presentable for him and no this account is not satire she is 100% dead serious about all of it which kind of leads me into the discussion of is being a tradwife a good or a bad thing my first reaction to watching her videos is to be appalled and to feel very uncomfortable by it but then you look in her comments and she has a lot of support and it's other women leaving their encouragement and praise of this kind of Lifestyle what I found is that people are very split on how they feel about this trend and I keep calling it the tradwife trend because of the social media component obviously the idea of being a housewife is not new and it's not a trend but the recent rise of influencers who perform this lifestyle for a camera for content for views for the consumption of others on social media that is a trend each of the tradwives I've shown you in this video have supporters and non-supporters on one side some people say the tradwife trend is anti-feminist and that it's setting us back as a society like we worked so hard for women's rights and equality and we're finally to a point where women are pursuing a higher education and they do have a representation in the workforce and we do Envision more for ourselves than being a caretaker and dual income households are the norm now so in a way the tradwife trend feels like a huge step backwards in time where these influencers are cropping up and gaining wild popularity but they're perpetuating traditional gender roles where the woman's sole purpose is to take care of the home and to serve her husband and children but there is another side to the argument some people appreciate the tradwife movement in the sense that it promotes slower and simpler living where family is prioritized if we have both spouses out in the workforce then who's caring for the home who's caring for the children in some cases most if not all of One spouse's income is going right into child care so if that's the case it could be an economical decision to have one spouse stay home typically the woman some also believe that in the fast-pace age we're living in right now it can be desirable to take a step back pursue a simpler way of living where we're really focusing on taking care of our homes and ourselves and our families and another huge argument I see on the prot tradwife side is that feminism is a woman's right to choose if they choose to enter the workforce that's great we support it if they choose to stay home and be a homemaker that's great we support it so many people believe that the tradwife trend is not an attack on feminism all of that to say I'm not personally here to talk about whether or not being a traditional wife is a good or bad thing because it's ultimately very divisive everybody has their own opinions and if it works well for you and your family and it makes you happy and that's the choice you've made then who am I to judge what I am here to talk about is how social media influencers are redefining what the traditional wife role looks like I'm here to talk about how that role is romanticized and exaggerated and performed Med in the modern social media age because in my opinion I think there is a huge difference between somebody who is an actual Homemaker stay-at-home mom traditional wife and a Trad wife Trad wives are influencers who are curating promoting and monetizing this lifestyle for social media I feel that the work of a stay-at-home mom or Homemaker is true honest difficult selfless work but it does not look like what social media tradwives are showing us it's performative staged fake too perfect and too pretty to be believable and this dissonance between viewers about if being a tra wife is a good or bad thing is in essence what keeps the tradwife influencers relevant their content relies on the conflicting engagement they get almost in a ragebait sort of way which I talked about in episode 5 of this series they like that their content is a bit controversial they intentionally create it to be that way because that means that the content performs better and their platforms grow easier and they make more money any attention is good attention any comment is a good comment as far as the algorithm is concerned and these conflicting opinions in the tradwives comment sections is exactly what has catapulted them into social media Fame in the past year or so which ultimately leads us here the finale of the whole tradwife topic and the reason that it even made it into this influencer series at all and that is that I want to make the point so crystal clear that being a tradwife influencer on social media has become a business Trad wives are not simply traditional wives they are social media influencers and business women under the traditional wife disguise think about it this way if somebody wants to become a stay-at-home mom or a homemaker that means that they are giving up their ability to bring in an income right if you're going to stay home and you're not going to work then you're giving up the opportunity for a two income household and you are signing on for a one income household situation so what this means is that the household must be supported on the working spouse's income alone right however we're in the midst of a global cost of living crisis and many families cannot be supported on one income for some it's simply not an option to not work and to be a stay-at-home parent or a homemaker these days is in a lot of ways a privilege if you're a woman who wants to be a homemaker here's your two options number one have a rich husband or at least a spouse with a stable well-paying job that can support your whole family or option number two find a side hustle that allows you to bring in an income and be a homemaker at the same time and in my opinion option number two is exactly how the tradwife influencer trend was born some women get stuck in MLM pyramid schemes as their side hustle of choice other women become tradwife influencers tradwives aren't actually traditional Housewives they're housewives with a social media side hustle it's become a way for women to take on the housewife or stay-at-home mom role while also being the second income stream for the family this is my hot take I believe that tradwives have built a business on cosplaying what they believe real Homemakers do anyone who's an actual Homemaker knows that it looks nothing like what tradwives portray it's an act it's a facade it's a business there's still technically working but it's their job to pretend that they don't have a job they've shot their way into social media success by creating fictional fantasy content I think we can look at Nara Smith and Hannah neilan as perfect examples of this Nara has grown her platform so large to the point that she is bringing in insane high-paying sponsorships with extremely recognizable Brands just so far in 2024 alone she's done sponsorships with seed supplements codery diapers Calvin Klein brilliant Earth adanola pop and Mac Cosmetics she is killing it with the views her Tik toks tend to get like a minimum of 10 million views and they go up to like 30 million 40 million sometimes I don't think the general public understands how much money she's making from these sponsorships it is truly astronomical unbelievable kinds of money and that's just brand sponsorships you guys she also gets paid for Tik Tok views too I'm not on Tik Tok so I can't speak to how much creators make on that platform but some other Tik tokers have done the math based on how much they get paid for their views and they've kind of extrapolated that data to estimate how much Nara might make and some have estimated that she makes somewhere in the ballpark of like $200,000 a month in Tik Tok views like truly this woman is most likely a millionaire and before anyone gets a twisted please know I am not hating on her for having those sponsorships or for having those views go off girl these are truly massive accomplishments in the influencer world and that is amazing for her my point in bringing this up at all is to say that being a tradwife influencer is her job it's a business it's a brand she is extremely wealthy and that wealth affords her the privilege to be able to create this kind of performative tradwife content do you make six figures a month by posting cooking videos on Tik Tok no probably not so why are you comparing yourself to someone who lives that life she's completely unrelatable as far as I'm concerned and she's fantastic in her own right but she's not to looked at as the type of wife and mother to compare yourself to same goes for Hannah from ballerina Farm she's used her platform as a tradwife influencer to Skyrocket her farming business and she also takes sponsorships and she's also incredibly wealthy and is also somebody who's not relatable to the average woman even though she tries to make herself out to be I want to leave you with this thought this is something I have not been able to stop thinking about and was honestly the inspiration for this video it's an idea that I first heard about from Professor Neil on Tik Tok and I'm going to show you a little piece of his video I'm going to link the whole thing below if you want to watch it all this morning I asked my toddlers what they wanted for breakfast and they both said cereal so cereal it was and we got started right away have you ever asked yourself why it is that tradwives and other conservative female influencers who promote traditional gender roles have all the time in the world to make cereal from scratch but somehow never seem to record themselves doing essential domestic labor like vacuuming trying to get a a particularly nasty stain out of a shirt or scrubbing a toilet when they are performing labor in these videos it's always something that strictly speaking is unnecessary and they are doing it the hardest way possible because the answer is that it is for show it is all a performance in his remarkably preent 1899 book the theory of the Leisure Class thorsten Vin coined the terms conspicuous consumption and conspicuous Leisure suggesting that those with wealth and power no longer having any economic production to contribute themselves instead contribute to the production and consumption of Leisure those consumption practices those leisure activities are conspicuous precisely because that is how the Leisure Class signals their difference from the working class signals their exceptionality and their superiority they're not better than us because they can make their children cereal from scratch they're better than us because they are so wealthy and well off that they have nothing more important to worry about our idea of a traditional wife is rooted in the 1950s when many women belonging to the middle class took on the homemaking role however in 2024 the tradwife trend has morphed into a trend for the Leisure Class those who are so wealthy and so privileged and so far above the rest of us that they have the financial and logistical resources to allow them to cosplay this lifestyle not only as their job but also for the entertainment of others they likely have help behind the scenes in the form of housekeepers or Nannies or social media managers and so on that makes them unrelatable to people below their class they are not traditional wives they are influencers and performers pretending to be traditional wives and that's not to say that I believe you shouldn't follow or support these influencers but I do hope that you will think critically and consume their content responsibly and with that that's everything I have for you for my take on Trad wives I don't think that everybody's going to agree with me on this and I think that's perfectly fine I think it's a really interesting topic to have a conversation about I've watched some other YouTube videos on tradwives that don't share the same views as me I've had conversations in my DMs with my followers who don't agree with my views on tradwives and I think that's the part of it that makes it so perplexing and so intriguing and I would love to hear what you think about it too in the comments and before you go thanks again to paired for sponsoring today's video you can click the link in the description box below to get a 7-Day free trial plus 25% off paired premium thank you so much for watching I really appreciate you and I'll see you in my next one real soon a [Music]