Online Ads 101: Display ads – YouTube Dictation Transcript & Vocabulary
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Interactive Transcript & Highlights for Dictation
1.When you visit a website, you might see activity in the lower left corner of your browser
2.This is the status bar, showing you requests being made to the web server
3.Web servers host the content of each website, like articles, videos, or images
4.Some servers also host content
5.These are called ad servers
💡 Tap the highlighted words to see definitions and examples
Key Vocabulary (CEFR C1)
banners
A2A flag or standard used by a military commander, monarch or nation.
Example:
"After receiving the request, the ad server looks through all available display banners"
viewing
A2To look at.
Example:
"Once the ad has been selected, it will be returned to the page that you're viewing"
counting
A2To recite numbers in sequence.
Example:
"counting an impression - happens with each ad that's served."
tracking
A2To continue over time.
Example:
"tracking that the ad has been served."
popular
A2A person who is popular, especially at a school.
Example:
"popular than others, they can adjust the settings in the ad server so the winining ad serves"
advertising
B1To give (especially public) notice of (something); to announce publicly.
Example:
"Some servers also host advertising content."
available
A2Such as one may avail oneself of; capable of being used for the accomplishment of a purpose.
Example:
"After receiving the request, the ad server looks through all available display banners"
promoting
A2To raise (someone) to a more important, responsible, or remunerative job or rank.
Example:
"For example, if an advertiser is promoting different products for different regions,"
| Word | CEFR | Definition |
|---|---|---|
| banners | A2 | A flag or standard used by a military commander, monarch or nation. |
| viewing | A2 | To look at. |
| counting | A2 | To recite numbers in sequence. |
| tracking | A2 | To continue over time. |
| popular | A2 | A person who is popular, especially at a school. |
| advertising | B1 | To give (especially public) notice of (something); to announce publicly. |
| available | A2 | Such as one may avail oneself of; capable of being used for the accomplishment of a purpose. |
| promoting | A2 | To raise (someone) to a more important, responsible, or remunerative job or rank. |
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