Why Starbucks Is Struggling – YouTube Dictation Transcript & Vocabulary
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Interactive Transcript & Highlights for Dictation
1.With over 38,000 stores worldwide and nearly $36 billion in net revenue
2.It's one of the most recognizable brands in the world
3.Starbucks love the long term chart here
4.We think they Have more control over their own destiny right now than a lot of other consumer names
5.It's Willy Wonka in the in the Cold brew factory
💡 Tap the highlighted words to see definitions and examples
Key Vocabulary (CEFR B2)
important
B1Having relevant and crucial value.
Example:
"mobile app and mobile order and pay has become increasingly important for Starbucks."
increasing
B1(of a quantity, etc.) To become larger or greater.
Example:
"mobile app and mobile order and pay has become increasingly important for Starbucks."
expansion
B2The act or process of expanding.
Example:
"newer expansion plan for them, and China, which is their second home market and has long been a key market"
aspirational
B2A person with aspirations.
Example:
"They were banking on a consumer that looked a lot like the 2022 aspirational"
connection
B2The act of connecting.
Example:
"that you get your beverage in a timely fashion, and that you have a good experience and a good connection"
ambitious
B2(of a person or their character) Having or showing ambition; wanting a lot of power, honor, respect, superiority, or other distinction.
Example:
"ambitious growth."
locations
B1A particular point or place in physical space.
Example:
"locations trailing by nearly 3700 stores."
independent
B2A candidate or voter not affiliated with any political party, a freethinker, free of a party platform.
Example:
"independent coffee shops, and that's a problem because those people aren't necessarily spending less on"
increases
B1An amount by which a quantity is increased.
Example:
"increases it has seen."
especially
B1(manner) In a special manner; specially.
Example:
"especially under Howard Schultz, who ended his third stint as CEO in March of 2023."
| Word | CEFR | Definition |
|---|---|---|
| important | B1 | Having relevant and crucial value. |
| increasing | B1 | (of a quantity, etc.) To become larger or greater. |
| expansion | B2 | The act or process of expanding. |
| aspirational | B2 | A person with aspirations. |
| connection | B2 | The act of connecting. |
| ambitious | B2 | (of a person or their character) Having or showing ambition; wanting a lot of power, honor, respect, superiority, or other distinction. |
| locations | B1 | A particular point or place in physical space. |
| independent | B2 | A candidate or voter not affiliated with any political party, a freethinker, free of a party platform. |
| increases | B1 | An amount by which a quantity is increased. |
| especially | B1 | (manner) In a special manner; specially. |
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Intonation
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